In life we often motivated by two things - pain and pleasure. Everything we do is either out of our desire to gain pleasure or our need to avoid pain. We will actually do more to avoid pain than we will to gain pleasure.
Why is it that some people aggressively pursue their dream and others do not? The answer is simple. Often people know that succeeding would benefit them, but they fail to follow through because they associate more pain to doing what is needed than missing out on the opportunity. For most people, the fear of loss, is greater to them than their desire gain.
To others, the pleasure of success is what they are aiming for, but it can be the actual pain of failure that drives them to succeed.
Anthony Robbins states, “The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.”